Dympna Fay-Hart
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California in Housing Hell as Wildfires Rage On

NAR Daily News Magazine - December 11, 2017 - 12:00am

Two months after wildfires in Northern California exacerbated the inventory crunch and forced home prices to go even higher, the same could happen...

Categories: Real Estate

NFIP Stop-Gap Just Delays Flood Insurance Fix

NAR Daily News Magazine - December 11, 2017 - 12:00am

Congress’ two-week extension of the National Flood Insurance Program may have avoided a total shutdown of the program, but it doesn’t...

Categories: Real Estate

FHA to Increase Loan Limits in 2018

NAR Daily News Magazine - December 11, 2017 - 12:00am

Find out what the new loan limits will be for mortgages backed by the Federal Housing Administration.

Categories: Real Estate

4 Markets British Investors Are Targeting

NAR Daily News Magazine - December 11, 2017 - 12:00am

Nearly every major region of the U.S. has at least one city that is seeing a marked increase in activity among home buyers from Great Britain....

Categories: Real Estate

U.S. Sees First Homelessness Uptick Since 2010

NAR Daily News Magazine - December 11, 2017 - 12:00am

The West Coast was mostly responsible for the increase thanks to particularly tight housing markets in cities such as Los Angeles and Seattle,...

Categories: Real Estate

Consumers Maintain Upbeat Housing Attitude

NAR Daily News Magazine - December 11, 2017 - 12:00am

Fannie Mae’s latest survey shows American optimism, but potential tax reform could have an impact on future viewpoints.

Categories: Real Estate

Survey: Agents Fail to Deliver Hyperlocal Expertise

NAR Daily News Magazine - December 5, 2017 - 12:00am

Real estate pros are sacrificing the specific neighborhood information clients want in their marketing, instead trying to appeal to as wide...

Categories: Real Estate

Hire a Robot for Your Next Home Showing

NAR Daily News Magazine - December 5, 2017 - 12:00am

A robot could walk your buyers on a guided tour of a property, without you ever having to be there in person.

Categories: Real Estate

Housing Trend to Watch: The ‘Surban’

NAR Daily News Magazine - December 5, 2017 - 12:00am

Suburban areas are taking on urban features, such as greater walkability to retail and restaurants, creating a new kind of living style that could...

Categories: Real Estate

Why Christmas Trees Are Pricier This Year

NAR Daily News Magazine - December 5, 2017 - 12:00am

The holiday staple will cost homeowners 10 percent more than they spent last year. This is what’s behind the price hike.

Categories: Real Estate

Quick Tips to Remove Hardwood Scratches

NAR Daily News Magazine - December 5, 2017 - 12:00am

Many scuffed-up floors can actually be easy to repair.

Categories: Real Estate

Ask the Expert: How Can Staging Pave the Way for a Better Sell?

RisMedia - December 4, 2017 - 3:19pm

Today’s Ask the Expert column features Patty McNease, director of Marketing for Homes.com.

Q: How can staging pave the way for a better sell?

A: Staging allows your clients to show off the unique features of their home that buyers can come to love. During the holiday season, staging can make a home stand out even more. The following staging tips will help buyers fall in love with their future home just in time for the holidays.

Is staging really necessary?
Many homeowners are concerned about the overall cost to sell their homes. One place they may look to cut expenses is staging. While some think it’s unnecessary, proper staging is crucial to selling a home since it allows buyers to imagine what living there could look like. In fact, according to a recent National Association of REALTORS® (NAR) survey, 77 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as their future home, which decreased the amount of time it was on the market.

Which rooms are the most important to stage?
According to the same NAR survey, the living room, master bedroom and kitchen are most critical. This is likely because these are the spaces where future owners will be spending most of their time. When planning these rooms, space and functionality are important. Rooms that are cluttered or difficult to navigate will not appeal to potential buyers.

How should I stage a home around the holidays?
Keep in mind that buying a home is an emotional experience for both the buyer and the seller. Often, the buyer’s emotional connection to the home is what really solidifies the sale. The holidays are a sentimental time for many, as they bring back warm memories and allow younger buyers to imagine future celebrations. Enhance these emotional connections to draw buyers to make an emotional investment in the home.

That being said, it’s important not to go overboard. Since different types of potential buyers will be coming to visit, avoid including overly religious décor. Instead, opt for simple and classic. Also, consider burning a pine- or cranberry-scented candle for those buyers who come over for a tour.

My client is hesitant. How can I convince them to stage their home?
If your client is against staging, remind them that 86 percent of buyers believe viewing a property online is the most useful part of their home search. With so many different options, it’s important to capture their attention in this initial stage of viewing so that they want to see the home in person. If you’re still struggling, show your client a before and after photo from another property you’ve staged, and ask them which home they would rather see.

For more information, please visit www.homes.com.

For the latest real estate news and trends, bookmark RISMedia.com.

The post Ask the Expert: How Can Staging Pave the Way for a Better Sell? appeared first on RISMedia.

Categories: Real Estate

Warning Signs of Underlying Property Defects

NAR Daily News Magazine - December 4, 2017 - 12:00am

When touring homes with your buyers, tell them to watch for these small indications that larger issues exist with the house.

Categories: Real Estate

REALTORS® Show Force Over Tax Reform

NAR Daily News Magazine - December 4, 2017 - 12:00am

NAR members have been influential in spurring Congress to make changes in the House and Senate tax proposals, but a final push is coming as the...

Categories: Real Estate

5 Most Common Reasons for Closing Delays

NAR Daily News Magazine - December 4, 2017 - 12:00am

Twenty-five percent of REALTORS® say they faced a roadblock in getting to the settlement table in October.

Categories: Real Estate

9 Pro Tips for a Top-Notch DIY Paint Job

NAR Daily News Magazine - December 4, 2017 - 12:00am

A professional painter with 10 years of experience offers his recommendations for doing the job at home the right way.

Categories: Real Estate

Cities That Recovered the Most From Recession

NAR Daily News Magazine - December 4, 2017 - 12:00am

During the Great Recession, home values dropped an average of 30 percent in several metros. Now, nearly a decade later, how are those markets...

Categories: Real Estate

Company Lets Tenants Pay Rent in Bitcoin

NAR Daily News Magazine - December 4, 2017 - 12:00am

But experts in the multifamily housing sector doubt it will become a trend that catches on.

Categories: Real Estate

Non-Creepy Ways To Stalk A Future Home

NAR Daily News Magazine - December 1, 2017 - 12:00am

Buyers can learn a lot about the history of their new place by checking out a few directories and online resources.

Categories: Real Estate

New Loan Helps Reduce Down Payments

NAR Daily News Magazine - December 1, 2017 - 12:00am

A new mortgage offering will allow renters in rent-to-own agreements purchase their first homes under an equity-sharing agreement.

Categories: Real Estate